IKONIC STORY

Our IKONIC collection tells the story of KAPUSH by paying tribute to our iconic models that have marked the evolution of the brand. Each piece embodies our philosophy of protection and self-affirmation, inspired by the world of groove and hip-hop, while remaining true to our values ​​of modernity and freedom. Since its creation at a music festival in Paris, KAPUSH has reinvented the hood as an accessory that is both practical and stylish, revisiting the codes of streetwear.
The IKONIC collection reflects this approach, where each model becomes a transportable cocoon, a bubble open to the world, offering a unique aesthetic experience.
The IKONIC collection reflects the Kapush identity and is adopted by all those who like to reinvent fashion.