QUESTIONS FOR DÉBORA AND CÉCILE
How was Kapush born?
Débora, president and creator : Kapush was born in Paris, on a festive but rainy June 21, in the heart of the music festival. The desire to break down the barriers of the hood and make it an accessory in its own right that meets both the need to protect oneself or even to go incognito, but also the need to attract attention while remaining out of sight. I created Kapush so that we can dress our mood inside a protective bubble that does not go unnoticed.
What messages does the brand convey?
Cécile, General Manager : In a world where everything moves fast, it is essential to be able to reconnect with yourself and find subtle ways to express your emotions. Fashion is a powerful tool to achieve this and Kapush has understood this well. By creating a hood that "dresses" your mood, Kapush allows you to play with the nuances of your personality and reinvent yourself on a daily basis. If I had to summarize, dress your mood of the day.
What are your favorite models in the Les Moods collection?
Débora : I like them all, I like to think about what we want to wear depending on the mood we are in. I have a crush on the K City Wild hood, it embodies this collection. I like that we dare to express ourselves. This model is easy to use and makes a difference!
Cécile : I do a lot of sports, the Urban Duo model accompanies me for cold mornings and the cool K for my Yoga and Pilates sessions. My husband often takes my Trench cape to put over his jackets or coats to bring a fashionable side to his outfits.
You both come from backgrounds very far removed from fashion, psychology for Débora and law for Cécile, what made you decide to embark on a fashion project?
Débora : I accompany people who have strong and very different personalities. Fashion is a way of dressing what we have in our heads. Kapush dresses an identity, hence "Inside the Hood". The hood transforms an outfit and at the same time reflects a state of mind!
Cécile : Although the two worlds may seem far apart, there are many bridges between law and fashion, in particular a good knowledge of the legal and financial aspects is necessary to start a business. Rigor and perseverance are also essential qualities to launch into entrepreneurship.
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